As the roads of Yorkshire prepare to provide a stunning catwalk for France’s premiere sporting spectacle, the Tour de France, regional manufacturers including Joshua Ellis are gearing up for a special showcase across the Channel at the British Embassy in Paris.
We are taking part in a two-day visit (29/30 April) organised by UK Trade & Investment (UKTI) to celebrate Yorkshire’s world-renowned heritage and lifestyle products.
The focus will be on what the region has to offer in terms of quality goods, and how manufacturers can capitalise on opportunities to secure business in France and beyond.
Invited guests will have the chance to exhibit at the historic Embassy building in a stunning display to be created by a prominent British stylist. They can then participate in a networking reception where invited guests will include influential store buyers.
John Gleave, a senior trade adviser for UKTI in Paris, commented: “Yorkshire cloth has a high reputation in France although few top-end buyers are fully aware of the strength of the fashion and lifestyle brands in the region.
“The Tour de France presents an unrivalled opportunity to show off the best of Yorkshire design and craftsmanship to selected French buyers and the media, and the aim of the showcase is to whet the appetite ahead of the start of Le Tour in July.”
Liz Harper, who will be attending from Joshua Ellis, said: “We are incredibly proud of our Yorkshire heritage and manufacturing roots dating back more than 200 years, and this is a fantastic opportunity to shout that loud and proud against a stunning backdrop. We’re looking forward to an exciting couple of days, and we can’t wait to see the finished display.”